Summary

To promote the new Postepay credit card to a young audience, we developed an integrated communication program that married music to marketing. Poste Italiane was the main sponsor of the Postepay Milano Summer Festival.

Activities

APP
DIGITAL STRATEGY
INNOVATION
PROMOTION
SOCIAL
WEB DESIGN

To increase visibility and promote engagement, we designed and implemented a marketing plan that included a “rock machine”, an interactive piano people could play with their feet, and an iOS application with proprietary content. We also utilized the best of social media to promote visibility for the event.

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