ATCL

Settore Q has designed a new brand identity and the visual identity for ATCL, the theatre Association of municipalities in Lazio.

The challenge was to modernize the logo emphasizing the core concept of the association as a unitary entity composed of different parts.

The logo centers on a colorful semicircle comprised of smaller hoops to recall the connection between the whole and the parts, that suggest a figurative embrace. At the same time the choice to use a range of different colors for each component highlights the unique identity and the distinctiveness of every theatre, member of the association.