We have designed the new logotype and website of ATCL (the theatre Association of municipalities in Lazio) .
The challenge was to modernize the logo emphasizing the core concept of the association as a entity composed of different theatres.
The logo centers on a colorful semicircle comprised of smaller hoops to recall the shape of a theatre audience, and to suggest a figurative embrace.
The choice to use a range of different colors for each hoops highlights the unique identity and the distinctiveness of every theatre, member of the association.
