Redesign Happiness

Let’s start spreading happiness

Brand Identity

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A project dedicated to rediscovering joy through the creation of candles that evoke emotions, seamlessly blending beauty and design with the meaningful moments that enrich our lives.

Redesign Happiness

Redesign Happiness

Our team has been deeply involved in various aspects of this project, ranging from the development of the concept and design of the two products, “99 and 33 hours of happiness,” to packaging, production support, and communication management. We’ve played a pivotal role in crafting the visual identity, packaging design, e-shop, photo shoots, influencer marketing, and the initiation of co-branding activities to reinforce the product’s identity.

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Redesign Happiness

Redesign Happiness

Notably, our collaboration with the Venchi brand stands out, as they embraced the foundational idea of the product, presenting a capsule that provides their audience with 33 hours of chocolate-flavored happiness. This includes 33 tasting chocolates paired with our 33 hours of happiness candle.

Redesign Happiness

At the moment, we are actively working on solidifying the product’s positioning. This involves engaging in press office activities with both Italian and international design/lifestyle publications and developing additional collaborations aimed at reaching an international audience that appreciates Italian-made design.