Naming, branding, and corporate identity for Pizza Pig, brand that offers one of the masterpiece of the roman street food gastronomy: worm pizza and mortadella.
The naming given aims to be ironic, and iconic and wants to easily communicate the identity of the brand which is strictly connected to the main product.
The logo has been designed to be eye-catching, and recognizable during the street food events where the brand is present such as: Internazionali BNL d’Italia di tennis, Umbria Jazz, Romics.