The agricultural company, Trevi, has hired us to identify and target new customers, revisit its company and product image, and manage its presence on digital and social media.
More specifically, we conducted a quali-quantitative analysis of Olio il Frantoio’s target audience (Actual VS Prospect) by segmenting by socio-demographic factors like age, highest level of education, income, geographic area, cultural interests, style profile, etc. We furthered our research with an analysis of the use of Classic Media and Digital/Social Media (verification of the 2 target audience’s behaviours on various social media platforms, advertising, propensity to buy).
