Maker Faire

A New Language for Innovation

Web Design

Settore Q > Work > Maker Faire Rome

In collaboration with the Rome Chamber of Commerce, we have launched a comprehensive redesign project aimed at renewing the digital and visual identity of Maker Faire Rome, with the goal of strengthening its presence and relevance on an international scale.

The 2025 edition marks the beginning of a radical transformation of the event’s communication ecosystem, which every year brings together thousands of exhibitors, innovators, and enthusiasts from across Europe in Rome.

view website

The transformation started at the digital core: the makerfairerome.eu website has been completely re-engineered. A new structural framework for content has been developed, so that each page now generates unique, clean, and easily readable URLs — no longer numerical strings, but addresses tied to actual content. This change was designed with SEO in mind, to offer a smoother user experience and improve organic indexing.

At the same time, we developed a data aggregation software capable of extracting and organizing information from the Bobuild platform (used by exhibitors and organizers to upload events and content). With minimal latency, this system provides structured and up-to-date information on the website, reducing response times and improving overall reliability.

On the visual side, a rebranding process has begun. The graphic identity has been updated to reflect a more contemporary language, while remaining aligned with the international Maker Faire format. The Makey mascot and its decorative elements have been reinterpreted with greater visual plasticity and enhanced with a new black marker, increasing their strength and recognizability. This visual refresh marks the beginning of a broader evolution that will gradually unify the visual identity across all pages and touchpoints.

The creative work extended beyond digital: from event graphics to wayfinding at the Gazometro venue, from OOH and digital advertising campaigns to the station domination of Rome’s Termini station, communication has taken over every space. The station was fully branded in a “total look” style, made even more eye-catching by motion graphic videos designed specifically for LED walls, amplifying the event’s story and capturing the attention of thousands of travelers.

This transformation marks a new era for Maker Faire Rome: a renewed identity that lives across all platforms — from the website to large urban spaces — and, through a targeted SEO strategy, aims to position the event as a global point of reference not only for the maker movement, but for the very concept of innovation.