General Computer

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New brand identity for General Computer Group S.p.a., one of the leading IT companies offering maintenance, management, and security IT services and solutions.

The goal was to design the Group identity and the logos of the entire galaxy of companies owned by the group, including their two subsidiary firms, General Computer Italia Service Factory and General
Computer Italia Enabling Platform.

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We have designed a shared graphic style to communicate the group affiliation, and we used different payoffs to preserve each company’s unique identity.
The color palettes and fonts chosen aim to display the group’s IT expertise combined with an institutional tone of voice.

We also developed a wayfinding system for their headquarters, including building signage, totems, and a set of personalized icons.