Our creative team has designed the logo for Curva, the new contemporary dance company that will feature the very best talent from DAF – Dance Arts Faculty.
The brand’s name aims to communicate the infinite possibilities of the body’s expression in dance, as well as evoke plasticity and freedom from rigid, established frameworks.
Simplicity and subtractive design are the core elements used to help guide the viewer to the purposefully omitted graphic symbols. The logo aims to push the viewer deeper, emphasizing the connection with movement, the curves of the human body and the rich creativity of contemporary dance.
