The new logo was inspired by the idea of movement, and by canons of simplicity, elegance, and modernity. The DAF acronym has been designed to be a fundamental and recurring motif in the logo. Three letters paired with two distinct captions to communicate the brand’s two different business areas: the professional masterclasses and the Liceo Coreutico dance school.The dynamism of the acronym is complemented by the exceptional modularity of the logo which includes different graphics created for various applications.