Balletto di Roma

Brand Identity

Art & Culture

Settore Q > Work > Balletto di Roma

We created the new Brand Identity for Balletto di Roma, the Ballet Company that produces and spreads Italian author dance in Europe and worldwide.

The profound Brand’s attention towards tradition, together with a continuous research and experimentation, led us to create an innovative design, whether still faithful to the original brand’s logo and colours. The modernity and tradition of the graphics are shown in every aspect, from the impactful and communicative principal font to the brand’s original orange colour, now reviewed and selected from one of the logo’s most interesting shades.

We also created an extended manual of instructions that explains in details the correct usage of all the elements and graphics’ variants.