Campagna pubblicitaria ATCL 2022/23

Creative Campaign

Settore Q > Work > ATCL 2023

Our creative team has created a new visual identity for the Lazio Theater Association (ATCL) once again this year.

The campaign celebrates “going on stage” with a visual identity that juxtaposes graphic pop elements and black and white figures that evoke the stage.
The strong contrast of the color palette captures the viewer’s eye.

The campaign has been adapted to various media including: posters, newspapers, brochures and social media. The project also includes the design of variations on the main motif, each with a different color combination, that will be used to represent each of the theaters in the 21 participating municipalities in the Lazio region and their yearly program.