Atcl 2022

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Art & Culture

Settore Q > Work > Atcl 2022

We’ve designed a new visual identity to announce the Lazio Theatre Association’s (ATCL) 2021/2022 season. The campaign is inspired by the desire to celebrate joy and togetherness, especially now that theatres have been reopened.

The headline, a citation from the last verse of Dante’s Inferno, is another nod to the end of the uncertainty caused by the pandemic. The coloured dots evoke a party, but they also reflect ATCL’s logo, where they symbolise the various theatres located in many cities and towns throughout the region.

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The combination of all these elements create a vibrant, recognisable graphics system that can be easily adapted to a multitude of formats.
The campaign is being used across 21 Italian municipalities in the following media: posters, theatre programs, flyers, online and social media content.