Settore Q created a new brand identity for Scianni gelato.
Our objective was to create a distinct and recognizable image as compared to existing competitors.
We worked on a new logo, communication materials to be used in shops, the creative format, packaging design, and staff uniforms. We also produced content and made marketing decisions with the ultimate goal of maximizing sales in mind.
The creative look is characterized by a minimal logo with fluid forms and a vivid palette of colors that work together to evoke images of the product and its naturalness.
The creative format was also thought out to seamlessly fit in with Scianni’s new official Facebook and Instagram profiles.