Margherita and b

For Margherita and b, a London based jewelry brand that celebrates the bond between mothers and daughters, we managed the design, art direction and creation of the online shop.

The design (HTML5 responsive) is minimal and showcases the brand’s elegant style that is classic with a playful twist. The design is intuitive and maximizes the user experience both on desktop and mobile, facilitating navigation and the buying process.

Yellow, the brand’s dominant color, is used to accent and highlight the main elements of the site including the wishlist and shopping cart.

The structure of the site is optimized for SEO and seamlessly integrates with all digital marketing tools necessary to manage analytics.