Summary

For Arla, we emphasized the partnership between Chef Simone Rugiati and the Lurpak brand.

Ultimately, we created the website crealatuamagiaconsimone.it. Through ADV planning on Facebook, we invited the public to share photos and videos of dishes cooked with Lurpak butter.

The project went viral thanks to a system for sharing and online voting.

LINK

Activities

DIGITAL STRATEGY
PROMOTION
WEB DESIGN

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