Glovo

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Overview

For Glovo, a new food delivery app, we managed the guerilla marketing activities relating to the launch in Rome. We painted several bicycles with a Glovo yellow varnish in order to involve the target audience at specific touchpoints across Rome, like crowded areas and city center squares. The eye-catching yellow bicycles were well received and helped to build Glovo’s brand awareness. The project was low budget but obtained great results in terms of visibility and ROI.

glovoapp.com/it/

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