For Glovo, a new food delivery app, we managed the guerilla marketing activities relating to the launch in Rome.

We painted several bicycles with a Glovo yellow varnish in order to involve the target audience at specific touchpoints across Rome, like crowded areas and city center squares.

The eye-catching yellow bicycles were well received and helped to build Glovo’s brand awareness.

The project was low budget but obtained great results in terms of visibility and ROI.