Giano, the new Italian Robo Advisory platform, hired Settore Q to create its brand identity and front-end website.
We were inspired by Roman mythology in the creation of the new logotype. Giano, a double-faced god, was able to look at the past and into the future. The green triangles in the logotype represent his 360-degree angle of view.
Giano’s profound and all-seeing eye symbolizes the potential of robot advisory service in comparison with a traditional private banking consultant.
The development of the front-end website was based on a wide analysis of competitors, which allowed us to better communicate Giano’s distinctive marketing offer.
From the front-end website, users can access a private area where they can select their personal risk profile, configure their portfolio, and obtain advice to rebalance their assets.