Folletto Pensa Pulito
To promote the Vorwerk brand, we focused on a wide-ranging digital strategy.
Specifically, we were careful to delineate the creative concept “Foletto. Pensa Pulito” by creating a portal that created visibility for the offline/online marketing efforts. We created activities relating to fair play, ethics, and citizenship and presented the philosophy “Pensa Pulito.” School activities, a football sponsorship, advergames, and educational and online contests are some of the marketing tactics we used in this integrated communication project.