The restyling process included the creation of a new and modern logotype that combines various elements of the brand identity such as its historical significance and the importance of quality.
The new responsive website features a clean and user-friendly design focused on a selection of images from a photo shoot that was dedicated to the winter collection.
SEO marketing was added to amplify the brand’s visibility on search engines in the design and ceremony clothing categories.
Social networking enhances the brand’s identity with designated content and includes advertising campaigns on Facebook and the introduction of new technical details. All of these efforts are meant to engage numerous loyal followers.
Brand awareness is boosted and supported by a specific marketing strategy that encompasses all of these aspects of communication in order to achieve the best possible ranking on the most popular search engines.