Anna e Alex
For Anna e Alex, an internationally successful Italian jewelry brand, our goal was to effectively communicate, through a new approach to social media and e-shop design, the essence of the brand: an essence represented by its passion for beauty, love of color, moderation, and attention to detail.
For the content strategy, we created an editorial calendar in English of 30 pieces of content per month to communicate the new collection items, product inspirations, artisanal quality, and the brand’s unique style. This new creative format in combination with daily management (publishing of content, selection of captions to maximize performance, community management) contributed to growth in both the number of followers and interactions per posts, as well as website clicks to the e-shop.
Finally, we implemented Instagram shoppable posts to simplify the mobile shopping experience.