Displaying our own brand among the very first results after a search on a web engine represents a goal achievable even through a social media marketing activity. Let’s discover what is the right way to walk.

SERP (standing for Search Engine Results Page) is a list of ordered results a user can visualize after launching a search on an engine and it can be influenced to our own advantage by creating a Twitter, Facebook, Pinterest or Youtube account with our brand’s name. In so doing, it is likely that the name we want to promote, as to placement, “rise the ranking” reaching the top of a web search results.

Sites like namecheckr, for instance, offer a real time check-service, so that immediately we can be informed about whether, and on which domains and social platforms, is still existing the chance to get that name we are interested in.

Once decided the social media we would like to create an account on, all we need to do is to fill the profile with data, info, links and pictures linking straight to our landing website.

It can be useful to point out how, most of times, social profiles are characterized by “nofollow links”, enabled to send web search engines the instruction “do not follow this link”. Nevertheless, it is suitable to hold a social media profile which will play a role to our benefit at all, since just to appear on a social platform increase remarkably our name’s credibility and reliability on SERP.

A further interesting information, positively working in favor of our visibility, is related to the so called “backlinks”, meaning with this the number of visits received on our own site by other sites. We are hinting at hypertext links conducting to a webpage and that can be considered definitely relevant in terms of a site’s popularity calculation (i.e. pagerank): search engines algorithms, generating SERP, take into consideration this parameter.

The optimum would be represented by a situation in which we take advantage from backlinks well-positioned on valuable and influential sites. Therefore, it easily emerges how social networks keep, in themselves, the potentiality to activate a virtuous circle according to the following pattern: if I decide to post contents on a social media I’m spreading them through a wide audience and, physiologically, these contents will be shared and clicked many times, with the obvious result to be translated finally into backlinks. The conclusive outcome will probably be a better site’s placement among the results of a web search engine due to my site enhancement positioning.


Certainly, I could even decide to deal with Influencers, strategically profiled as to area of expertise, that would drag with them their respective communities, inspiring them to click on a specific site to whom they would provide, as a consequence, a high amount of backlinks.

Actually, the decision to turn to these aforementioned Influencers should be taken having awareness of the facts, for instance by dealing, as a first step, with a capable agency in this very field, such Settore Q is.