Social management agencies and companies have to take on the Instagram insights that are providing them new marketing leverage.

Evolution in substance and form. Apart from the latest Instagram logo/icon restyling, now more charming and colored, the social media’s change had been forerun by a one month ago approach modification, as to users information management. Of course, with the appreciation by whom is using social media as a business tool too: the chance of posting short videos and achieving audience through sponsorships represent the most evident sign of it.

A short analysis about these new features and their expected effects will clear up the perspective:

  • Specify the users geographic location: by adjusting the activity of posting to the time zone in several places worldwide, it will be possible to increase the chance of hitting the target;
  • Extrapolate followers gender and age data: these two information, in particular, have always been representing a real key factor in order to decide what and how to post (such as product, services, events, trends launch…)
  • Identify the right time to post on the social by aligning posts with the hours Instagram is more bustling, so that videos or pictures will be posted efficiently;
  • Identify the right time to post on the social by aligning posts with the hours Instagram is more bustling, so that videos or pictures will be posted efficiently;
  • Define, through website clicks feature, the number of users clicking on a profile link; the number of impressions, whose meaning is “how many times a post has been seen, and the reach, that is how many account did a post get to.
  • Pictures and videos visualization posted in the last weeks or month, put in a decreasing order depending on the number of visualization so to understand which posts have been more appreciated ad successful

That’s the picture now-a-days – it has to be said! – about the Instagram news tools that must be explored by that sensitive-social media-brands which cannot afford to neglect the potential positive effects on their business.

What’s the best, and effective, way to use these just released new features?